CLEVELAND, Ohio — A Cleveland man is taking to Fb to boost cash for traditionally Black faculties and universities (HBCUs), together with two in Ohio.
“Hey, why not interact alumni by way of three basic items: advocacy, recruitment, and fundraising. So we stated, ‘Okay, tremendous, nice, let’s do it,” stated Anthony Brown.
Brown of Cleveland is the president of the Nationwide Alumni Council for the United Negro School Fund. After seeing the Fb alumni group he manages develop, he needed to discover a approach to increase cash for his or her beloved HBCUs.
“You recognize throughout this coronavirus and this pandemic, we’re all caught at dwelling, proper? So I am like, ‘Oh, let’s simply go reside and I can speak to folks.’ and I stated, ‘Wait a minute—there are folks watching. Oh wait, there’s much more folks watching. Oh, let’s play some background music. Oh, wait a minute, let’s make this a celebration!’ So we ended up calling it the HBCU Alumni Home Occasion,” stated Brown.
Each Wednesday, Brown hops on Fb reside taking part in music and interviewing representatives of the faculties which are being featured that week. Up to now, in 10 weeks, the faculties Brown highlighted have raised $80,700. Central State College in Ohio raised probably the most cash.
“Central State proper now … they raised $15,000 of their week,” stated Brown.
Wilberforce College, additionally in Ohio, simply completed its fundraising marketing campaign final week.
“We raised round 70 p.c of our objective. So, we’re actually excited that our alumni acquired concerned, acquired linked to us. We will maintain pushing them clearly as a result of we wish to make 100%”,” stated Natalie Coles, vp of development and chief improvement officer at Wilberforce College.
She stated the cash raised from the Fb fundraiser will assist the varsity with know-how as programs are moved on-line for this college yr.
“We simply determined final week to go to a totally digital studying modality so all of our college students can be digital for the primary time within the historical past of Wilberforce. So what which means is we want lots of assist round know-how. We’d like assist to assist our college students get wifi, to assist our college students get laptops. I imply, these are all of the issues we’re furiously elevating cash for proper now so these funds can be used to additional that trigger,” stated Coles.
Brown stated the fundraiser is a means for alumni and supporters of HBCUs to return collectively to assist the faculties throughout this time of want.
“We’re stronger collectively after we are standing united,” stated Brown.
The donated funds are unrestricted dollars so colleges can use them in no matter capability they’re wanted.
The fundraising began June 1 and can undergo Dec. 31.