Food service is changing and pancakes cannot sustain. Folks need to seize ‘n go, however IHOP’s cheesecake pancake strawberry topping would seize ‘n keep on the clothes of anybody who makes an attempt to go. IHOP is aware of this. It is aware of it is a sizzling, syrupy mess, so it is launching new ideas and having a fast-casual child for breakfast eaters of the longer term. And that child can be named Flip’d.
On Wednesday, IHOP introduced the brand new quick informal restaurant chain Flip’d will “fill a spot within the restaurant house by specializing in freshly-made breakfast meals and drinks with pace and comfort in thoughts.” Which means whereas the brand new idea will borrow from Daddy IHOP’s menu, it’s going to look a bit extra like its future-forward mom. Suppose Chipotle, however for breakfast meals.
While you enter Flip’d, you may see each digital kiosks and a counter for ordering. You will additionally be capable to order meals on-line prematurely and both decide up the orders or have them delivered, as is changing into the norm for other major chains.
As for the IHOP-inspired menu, there can be a Construct Your Personal Pancake Bar, with a selection of made-in-house pancakes or oatmeal as a base and quite a lot of mix-ins and toppings from the High It Off bar (recent fruit, chocolate chips, caramel sauce, and so on). You can even get an assortment of egg sandwiches, breakfast burritos, crispy chicken sandwiches, freshly-squeezed juice, grab-and-go salads, burgers, baked items, nitro cold brew, and extra, in response to the corporate.
IHOP plans to open its first Flip’d in Atlanta in April 2020, and can also be contemplating opening areas in New York Metropolis, Washington, DC, Denver, and San Francisco. The corporate is specializing in “addressing a rising client demand in densely populated metropolis facilities,” and we ought to be targeted on transferring to those densely populated metropolis facilities as rapidly as doable. See you on the pancake bar.